Offering the perfect mix of seaside recreation and cultural charm, the historical city of Cienfuegos has recently welcomed a new addition to its collection of colonial hotels in the Bay of Jagua.
The fully renovated Perla del Mar hotel joins the portfolio of E-Hotels (Hoteles Encanto) in Cubas colonial city of Cienfuegos. The E-hotels brand comprises a selection of restored properties of historical value that after renovation works have been converted into charming accommodation options for history-loving tourists in search of a more authentic place to stay, with a bit of added history to perfectly complement culturally-enriching Cuba holidays.
The hotel was inaugurated at the end of last month with the presence of the Gran Caribe Hotel Groups president, Eduardo Acosta and the newly opened establishment became the fourth Encanto hotel in the Punta Gorda complex, which comprises another four sister properties of equal historical value and old age charm. These sister hotels include the Jagua, Casa Verde and Palacio del Valle, the latter of which was the first E-hotel to open in Cuba and marked the starting point for extending the Encanto brand and restoring more old Cuba hotels to their former glory.
The motivation behind the opening of these peculiarly charming hotels in Cuba was not only to rescue and give use to crumbling buildings of historical importance that had been abandoned throughout the years but also to meet an increasing demand and growing interest from tourists to stay in unique accommodation that reflected Cubas captivating colonial past, much of which is still present in the architecture of old villages and sleepy towns like the residential neighbourhood of Punta Gorda, where the new Encanto Perla del Mar is located.
The investment in the restoration of the new property, part of which overlooks the sea and the beautiful Bay of Jagua, totalled 1.4 million U.S. dollars and a further restoration project is in the pipeline for another hotel in city which will be named San Carlos. Work for the new San Carlos hotel will start in 2013 with an expected date of completion in 2012 while existing projects are also to be enhanced in the area.
Perfectly catering to the growing interest for cultural holidays in Cuba, the new property adds value to the new accommodation in this city with fully renovated guest rooms and facilities.
With the introduction of iPad, Android mobile phones, iPhones, and the like, most hotel guests are no longer interested in the pay per view entertainment offered by hotels. According to a study done by Smith Travel Research, there was a decline of 26 percent in purchase of movies offered in hotel rooms.
Aside from being expensive, guests no longer see the value of these services because they can easily watch movies and their favorite TV shows on their iPad from a website like www.netflix.com for a lot cheaper.
Some hotels have already removed their adult content since guests who are willing to pay for them are getting fewer and fewer. One hotel chain that did this is Marriott.
How To Turn This Around
So what will hotel guests find value in? These gadgets need plain and simple Wi-Fi. Most hotels charge an arm and a leg for internet. If it were reasonable, most guests would avail of this but hotels seem to not want anyone using them by charging exorbitant prices. This is why most guests prefer it when it is included to their room rate.
New York’s The Plaza Hotel has introduced the use of iPad for their guests to do a myriad of things. Controls that used to be in a wall panel are now controllable through the iPad. Moreover, guests can order room service or make restaurant reservations through the hotel-given iPad. Guests can also access pre-programmed guides to the city which is a plus for travelling tourists. And more importantly, guests can do their internet surfing for free on this iPad.
In Royalton, rooms come up the iPad too that has a virtual concierge application that guests can use to search for the best Japanese restaurant in town, Broadway shows, best clubs and anything else that they can possibly need.
But this creative use of the iPad is pretty much limited to The Plaza, Royalton and a few others. Almost all hotels still offer the same bland TV and overpriced movie programs. It is quite surprising actually that in surveys, TV is not on the list of customer requirements for booking a room. This just means that guests do not see the entertainment value that hotels are offering now through this medium. It is time to move on and make the most of new technologies to introduce new value-added services to the 21st century hotel guests. Learn about the current trends in the industry. Another innovation now being utilized by many hotel owners and managers is the hotel management software.
Learn what industry experts have to say with your current hotel dilemma, and what they think are your strengths and competitive advantages. Get to know them at Frontdesk Anywhere.
Getting people to come to your hotel should be easy, but with the recession it’s more difficult than it was in the past. There are still just as many hotels, but there aren’t as many people taking holidays because of the cost. More and more people who do travel are taking staycations, where they remain very close to home, sometimes even in their own town. These can be beautiful and they can be a lot of fun, but as a hotel owner you need to remind people of that. You also need to pull in the people who come from other areas so that they will stay at your hotel instead of going to another one. One of the ways that you can advertise your hotel and all that you have to offer is by offering great deals and great specials to customers who have stayed with you before. By contacting them and asking if there is anything that you can offer them they might be enticed to come back to your hotel, especially if they had a good experience with you the first time. You can also increase the efforts that you make where public relations are concerned. Inviting a travel writer to stay overnight for free is a good way to get a good review, and that’s advertising that’s virtually free.
When you advertise, you want to be sure to let people know what sets your hotel apart. If you offer a great amenity that’s not that common, or is common but you offer it at a great price, let people know. If you have won awards or if you pride yourself on something specific, make sure you tell people. They want to know why they should spend their holidays with you, and you’ll need to tell them so that they can make their choice. You won’t win over everyone that way, but you’ll get a lot more business with a good advert than you’ll get with one that you didn’t put that much time into, so make the effort to let your advert really stand out. It’ll be worth the time and the money that you put into it.